The Brooklyn Nets and Venturant Group have entered into a long-term partnership to promote Eastern food culture.
On November 14th, the Brooklyn Nets held an official announcement conference for their long-term partnership with Venturant Group, the leading Chinese food and beverage platform in North America, to formally announce their multi-year partnership before their home game against the Orlando Magic. Guests at the conference included executives from both the Nets and CFG, business leaders from all walks of life in New York, representatives from the Chinese Consulate General in New York, and representatives from the U.S.-China General Chamber of Commerce, among others.
The press conference was hosted by Mengyang Liu, Senior Director of China Business Strategy for the Brooklyn Nets. Speakers included Catherine Carlson, Executive Vice President of Global Partnerships for the Brooklyn Nets; Yu Liao, Founder and CEO of Venturant Group; Shuoyan Li, Founder and CEO of Shoo Loong Kan Holding Group; and Jiyuan Shang, Cultural Counselor at the Chinese Consulate General in New York.
The Brooklyn Nets have always been committed to promoting Chinese culture and actively developing partnerships with Chinese brands. The multi-year collaboration with Venturant Group will focus on integrating Chinese culinary culture with basketball culture. Using dining as a bridge, both parties aim to expand their brand influence and build more connections between the NBA and Chinese culture.
As the head Chinese restaurant group in North America and the exclusive operating agent platform of the famous brand Xiaolongkan Hot Pot in North America, Chongfeng Group has always been serving authentic Chinese cuisine to its guests with the core values of excellence, innovation and authenticity. This partnership with the Nets will deliver the culinary culture to the local fan base in New York through a variety of unique and innovative activities, providing a new and diverse experience for fans and diners alike.
The Chinese Consulate General in New York also extended their best wishes for this collaboration. "The long-standing partnership between the Nets and Venturant Group can be described as a match made in heaven," said Shang Jiyuan, Cultural Counselor of the Chinese Consulate General in New York. She noted that the NBA and basketball are immensely popular in both China and the United States, and hotpot is a world-renowned cuisine. She wished both parties continued success in their collaboration.
As the new NBA season officially kicks off, the Brooklyn Nets and Venturant Group will collaborate to launch a series of special events. These initiatives aim to engage fans and food enthusiasts of all ages in New York, offering innovative experiences that blend culinary culture and basketball culture.
