Chuangfeng Group Witnesses Successful Conclusion of First Macau China Tournament

On October 10, 2025, the Venetian Macao's Cotai Arena was ablaze with lights. Under the spotlight, the Brooklyn Nets and their opponents delivered a spectacular NBA China Game. As a long-term partner of the Nets, Chuangfeng Group's executive team was invited to attend this major sporting event, witnessing this basketball extravaganza that spanned six years.

Sports and Cuisine: A Trans-Pacific Dialogue

During the game break, Mr. Liao Yu, CEO of Chuangfeng Group, engaged in a cordial exchange with Mr. Joe Tsai and posed for a commemorative photo. Both parties reflected on their successful collaboration in cultural outreach over the years—from the New Year Food Carnival at Barclays Center to the players' joyful gatherings at Xiaolongkan Hot Pot Restaurant. Chuangfeng has consistently infused the NBA with distinctive Eastern charm through the most authentic Chinese cuisine.

Mr. Liao Yu, CEO of Chuangfeng Group (right), and Mr. Joe Tsai (left) pose for a photo.

Just as basketball has become a universal language connecting the world, cuisine is emerging as a vital vehicle for cultural exchange. Chuangfeng Group brings the vibrant energy of hot pot, the rich depth of braised delicacies, and the artisanal craftsmanship of Yunjiao dumplings to the United States. This allows athletes and fans to savor these flavors while experiencing the profound depth and breadth of Chinese culinary culture.

Mr. Liao, CEO of Chuangfeng Group (center), Mr. Wang, Executive Director of Chuangfeng Group (right), and Mr. Ge, Chairman of Ziyan Foods (left), pose for a group photo.

Using food as a medium, conveying the warmth of the East

Mr. Liao Yu, CEO of Chuangfeng Group, stated: "The spirit of sports and culinary culture share a natural resonance. The passion and dedication displayed on the basketball court mirror the craftsmanship and heritage passed down in Chinese kitchens—both embody an unwavering pursuit of excellence. We are honored to use cuisine as a bridge, enabling more international friends to experience the vitality and charm of contemporary China."

This China Cup is not only a sporting extravaganza but also a profound cultural exchange. Chuangfeng Group will continue to uphold its mission of "preserving Asian cuisine and sharing diverse cultures," enabling the world to understand China through its palate.

Building a Shared Future, Spreading Flavors Across the Globe

With the successful conclusion of the event, the partnership between Chuangfeng Group and the Brooklyn Nets will embark on a new chapter. Moving forward, both parties will continue to deepen their collaboration through more diverse activities, allowing Chinese culinary culture and the spirit of NBA sportsmanship to shine together on an even broader stage.