Chinese cuisine meets ice sports, Venturant Group and BSE Global join forces again

In November 2023, BSE Global, the parent company of the Nets, and IMG, one of the world's leading entertainment and sports giants, officially inaugurated the Glide Ice Rink under the South Shore of the Brooklyn Bridge, which boasts breathtaking views of the Manhattan skyline and is located in the heart of the famous Brooklyn Bridge Park, which is a major tourist attraction on weekdays.

In the months leading up to the inauguration of this historic project, a number of brands from all walks of life have been attracted to seek cooperation, in addition to familiar brands such as Pfizer, Pulse+, Ambulnz, etc., there is also a Chinese brand in the list, and it is none other than Venturant Group, which has become an official partner of the Bucks starting from the NBA's 2023-24 season.

From the Nets to Glide Ice Rink, although both are assets under BSE Global, Glide Ice Rink is more of a leisure ice sport combined with a tourist landscape experience than an NBA team with strong fan stickiness and high global awareness. Focusing on the development of the North American Chinese food market, Venturant Group, in the course of the first season of official cooperation with the Nets, in order to further penetrate into the local market in New York, decided to open a second marketing channel outside the NBA arena, and such a unique geographic location as the Brooklyn Bridge Park and the strong social attributes brought by the snow and ice recreation and sports scene made the Glide skating rink their most preferred choice.2023 On November 15, the first day of the rink's official opening, all visitors to the rink were immediately attracted by the eye-catching logo of Venturant Group's North American brand "Shoo Loong Kan Hot Pot" on the side of the rink, which is an uncommon outdoor implantation of a Chinese brand in New York City, and naturally attracted a lot of attention.

"Outdoor ice skating has always been a popular recreational activity in New York during the winter, and hotpot is the perfect cuisine for the season. We are confident in the combination of these scenes and the marketing impact," said Liao Yu, CEO of Venturant Group.

It is understood that with the double support of excellent location and matrix publicity and marketing, Glide Ice Rink sells tickets very hot during all business hours every day, and often sells out on weekends. At the same time, a large number of Chinese and foreign self-media bloggers have also come to play cards, once made the "skating rink next to the Manhattan skyline" became one of the must-visit projects in New York this winter.

After entering the Lunar New Year of the Dragon, Venturant Group and its brand Shoo Loong Kan held a "Lunar New Year of the Dragon Chinese New Year Theme Night" at Glide Ice Rink, which was held on the ninth night of the Lunar New Year on February 18th, and covered the Brooklyn Bridge Park with Chinese New Year's atmosphere and colors. From the Spring Festival couplets and Chinese lanterns at the entrance of the rink, to the painting of Shoo Loong Kan's Year of the Dragon mascot on all lockers, to the free Chinese food distributed in the food and beverage lounge, all patrons felt the atmosphere of the Chinese New Year as soon as they entered the rink. In addition, the entire Glide ice rink was decorated with red and gold lights full of Chinese New Year's flavors, and Shoo Loong Kan Hot Pot also upgraded its brand exposure, with not only the brand logo reflected on the ice surface of the rink in light and shadow effects, but also the rink's ice-washing trucks were painted in "Shoo Loong Kan paint" on this day.

From NBA games to outdoor ice and snow sports, the cooperation between Venturant Group and BSE Global is further upgraded, which also demonstrates their commitment and determination to deeply cultivate the local market in New York. At the same time, as another cooperation project with Chinese brands led by BSE Global's China Division, this "cross-border ice and snow sports" is undoubtedly a sign of unlimited possibilities for various innovative cooperation with more Chinese companies in the future.