Player appearance at the hot pot restaurant: The Nets bring a brand new fan experience again.
On May 7, 2024, the Brooklyn Nets, in conjunction with official partners Venturant Group and Shoo Loong Kan Hot Pot, hosted a Chinese fan meeting at Xiaolongkan New York, with Nets players Noah Clowney and Dariq Whitehead in attendance to represent the team.
On May 7, 2024, the Brooklyn Nets, in conjunction with official partners Venturant Group and Shoo Loong Kan Hot Pot, held a Chinese fan meeting at Shoo Loong Kan's New York store, where Nets players Noah Clowney and Dariq Whitehead attended on behalf of the team, interacting with Nets' Chinese fans, signing autographs and posing for photos. The team was represented by Nets players Noah Clowney and Dariq Whitehead, who interacted with Chinese fans and signed autographs.
On the day of the event, many Bucks Chinese fans came to Tangram Shopping Plaza, the Flushing business center where the New York store of Shoo Loong Kan is located, and when the two Bucks players arrived at the scene, the fans gave a warm welcome and began to enter the store in order under the arrangement of the staff to take pictures, sign autographs and interact with the players. Many fans were wearing the Bucks' Spring Festival limited edition joint products, which added more colors to the scene of Shoo Loong Kan's store, which was already full of Chinese cultural immersion style.
While interacting with the fans, two Bucks players, Noah Clowney and Dariq Whitehead, also exchanged ideas with Liao Yu, CEO of Venturant Group, who introduced to the two players the history and cultural charm of Sichuan and Chongqing hot pots, a centuries-old traditional Chinese cuisine that not only brings a wonderful experience on the taste buds of countless Chinese and foreign customers, but also demonstrates the philosophy behind the Chinese food culture - sitting around the stove and sharing the joy of food has been a mature form of social communication. This centuries-old traditional Chinese cuisine has not only brought countless Chinese and foreign diners a wonderful experience on the taste buds, but also demonstrated the philosophy behind Chinese food culture - sitting around the stove and sharing the joy of food has been a mature form of social communication. Two Bucks players also learned how to use chopsticks and tasted a variety of gourmet snacks.
"We are very pleased to have the opportunity to introduce our Chinese hotpot culture to two Brooklyn Nets players," said Liao Yu, CEO of Venturant Group. "The deep integration of food and sports is a direction we have always been committed to developing. We look forward to continuing to provide better service and experiences for fans and diners in the future."
It is understood that this event is the first time in recent years that an NBA team has partnered with a Chinese brand to host an official player meet-and-greet event in the United States.
"We will continue to work hand-in-hand with our Chinese partners to bring more Chinese fans a fresh, up-close experience on and off the court." Liu Mengyang, General Manager of the Nets' China Division, said.
Since the Bucks and Venturant Group officially signed a multi-year agreement to become official partners in the summer of 2023, the two companies have worked together to create a number of special events for Chinese and international fans and diners in New York City. From the "Appetite for Basketball" co-branded gift packages at Shoo Loong Kan stores at the beginning of the season, to the free tasting of specialty snacks held regularly at Bucks home games, to the "Chinese Food Carnival" held at the Bucks Spring Festival game with thousands of people, every event organized by the two sides has been based on the concept of "Chinese Food Carnival" and "Chinese Food Carnival". Every activity organized by the two parties is based on the needs and experience of fans and diners, and has a great impact on the combination and dissemination of sports and food culture.
It is reported that Shoo Loong Kan Hot Pot's new store in the heart of Manhattan will be opening in June, when the store will have a Nets-themed painting area, continuing to bring a new experience for fans and diners.
