Back in the Mainstream Media! Wan Yi, one of the brand managers at Chuangfeng Group, gives an exclusive interview!

Recently, Wan Yi, one of the brand managers at Chuangfeng Group, gave an exclusive interview to “Cover News.”

In an exclusive interview, Wan Yi shared firsthand accounts of the scene at Xiaolongkan’s Flushing location during the 2026 USA-Canada-Mexico World Cup—the restaurant stayed open until 6 a.m., seats in the viewing area with its 100-cun screen were hard to come by, and there was a noticeable increase in international diners. The global celebration sparked by the World Cup unexpectedly turned this hot pot restaurant into a late-night “viewing hub” in New York.

The interview video and related tweets have been officially released on “Cover News.” Below is the full interview video:

From the deep snow of last winter to the heatwave of this summer’s World Cup, the Xiaolongkan Flushing location has always been bustling with activity. On World Cup nights, cheers rang out one after another in front of the 100-inch screen. No matter how the seasons change, the pot of boiling soup in the restaurant has never gone cold.

What’s even more striking is that more and more foreign diners are appearing in the footage. Hot pot, Hunan cuisine, ramen, and braised dishes—Chinese food is no longer just an “exotic delicacy” found in Chinatown; it is gradually entering the mainstream and becoming a daily choice for more and more people.

Behind this lies what Chuangfeng has always been doing: ensuring that Chinese cuisine not only goes global but also takes root . It’s not just about opening restaurants overseas, but ensuring that every restaurant is warm, consistent, and recognized .

The significance of Chinese cuisine going global lies not only in business but also in the way culture takes root after crossing the ocean.